How to use google webmaster tools like a professional webmaster 2021

You must have heard the name Google Webmaster Tools for once , or at least seen its name in training courses. If you are eager to learn more about this tool, you are in the right place. In this post, I have tried to teach a practical guide to using Google Webmaster Tools in a simple and understandable language.

Of course, if you are a professional webmaster  and have used this tool for a long time, this article will still help you. Because it will teach you all the details and advanced settings of the new Google Webmaster. So if you agree, let’s go ahead and study this tutorial without saying a word.

In this article you will read:

  • What is Google Webmaster Tools?
  • Learn how to register a new site in Google Webmaster
  • Use the new Google console
  • Getting Started With Google Webmaster Tools – Introducing Dashboard or Overview
  •  Check the overall performance of your site in Google search results – performance
  • The status of indexing web pages in Google – google index
    • Are all pages of my site indexed well by Google? – Coverage index
    • Sitemaps and their effect on page indexes – sitemaps
  • Check the internal links and backlinks of the site
  • Mobile Usability
  • Check the urls you want – URL Inspection Tool
    • Request index [re] page

Google Webmaster Tools ( google webmaster tools ) What?

You provide specialized, local content, products or services on your site. And you want to make them visible to everyone so that you can sell more and make more profit. By registering your content and products on Google, you can globalize them and show them to the many people who use the Internet every day.

For these months you have been working on your website SEO to be seen in Google search results. You use all kinds of SEO and traffic techniques : you develop a content strategy , you produce content for life and you use everything you know about link building. But you still do not get the result you want!

This is exactly where google webmaster tools will come in handy! Google Webmaster Tools (or better known by its new name Google Search Console  ) is a tool that helps you monitor your site’s performance in Google search results and be aware of your site’s potential problems with Google.

Why do we recommend using Google Webmaster Tools or Google Search Console?

  •  Ensure your site is displayed in Google search results
  • Review and monitor Google search results
  • Identify newly submitted content for Google crawlers and delete some content to avoid displaying it in the Google search engine
  • Maintain your site with the least possible disruption to Google search engine
  • Monitor and resolve malware and spam on your site and keep it clean by Google Webmaster Tools
  • See how your site is displayed in Google search engine results
  • View the pages that have the most search traffic by users
  • Display product prices, contact information and… in featured search results
  • View sites that link to you

Who needs to use Google Search Console?

Anyone who has a site or blog! From beginner to advanced, from general to specialized, Google Webmaster Tools can be your helper.

  • Business Owners and Agents: Even if you are not familiar with how to use Google Webmaster Tools, we suggest that you continue this tutorial, as you may be your webmaster or marketing expert. Then you can easily display your products in more detail in the Google search results for users with the Google Tools search console. And have complete control over your site and its contents and check and see how your online marketer works. Therefore, the use of this tool is highly recommended for you.
  • SEO and relevant marketers:  As someone who works in the online site SEO market, Google search console will help you to have full control over your project traffic and optimize your site ranking. Also, depending on your profession, you can make better decisions based on the display of search results on your site. In summary, the statistics provided by Google Webmaster Tools can help you complete your project as soon as possible. In addition to this useful tool, you can also use Google statistics tools, Google Analytics, and Google Vocabulary.
  • Webmaster:  As a webmaster you have a responsibility to keep your website healthy and consistent. Google Webmaster Tools allows you to get accurate statistics about your site and prevent possible errors. Also be well aware of server errors and bandwidth issues. In addition, you can use this tool as a solution to apply better settings for users’ search displays.
  • Web Developer:  If you are building and coding your clients’ sites, Google Webmaster Tools can be well aware of possible errors about internal page errors and coding.

App Developer:  If you own an app, the Google Search Console helps you make your app easy to find on the Internet. And keep an eye on the methods users use in the Google search engine to find your app.

Using Google Webmaster to answer a simple but vital question: Does my site have a place in Google?

Getting into the big world of Google is simple and free. You do not even need to register your site in Google. Google is a fully automated search engine that uses software known as Google spiders or Google crawlers to crawl the web extensively and regularly create sites and pages into its database. Adds.

In fact, most sites and URLs displayed in Google results are not manually registered in this browser. But if you add a page URL or a new article to your website, you can ask Google crawlers to visit your site again and consider new changes.

To make sure your site is on Google’s big list, you can enter your website in the Google search box to display the indexed content of your site. For example, the phrase site: Modfreefile  will display the results of the new site index.

Although Google’s search engine crawler is crawling through billions of web pages, pages may be forgotten in the meantime. This forgetfulness can have many reasons, such as:

  1. When the site is not loaded properly by links posted on other sites
  2. When the site or page is created after the last Google crawl crawl
  3. When the site is designed in such a way that Google crawls between pages with difficulty and difficulty
  4. When the site is temporarily unavailable and Crawl removes from its list to crawl assuming the site is not always available

Google intends to list and display the results fairly. To do this, Google provides various tips and instructions for building a “crawler” site. As a result, applying these commands and using Google’s tips can play an important role in improving our site’s ranking.

For example, by creating a sitemap, the Google crawler can easily search our site pages and easily add new pages to the Google list. But we must note that sometimes the opposite can happen and creating a sitemap does not necessarily confirm the crawling of Google crawl to all pages. We therefore recommend that you use Google Webmaster to ensure that your site pages are maintained in Google.

Register a new site in the Google Search Console

1. Go to the Google Search Console homepage address to get started  . First we need a Google account. If you use the services of various Google tools (such as Gmail, Google Drive, etc.) then you have a Google Account. Otherwise , create a Google account from this link .

Now everything is ready. Go to the Google Search Console page and click the SEARCH CONSOLE button:

 

 

2. In the new page that opens, you will see the key features of the Google Search Console. To continue registering the site in Google Webmaster, click on the blue Start now button:

 

3. Now in the opened box, enter the address of your blog or site. I am posting a pilot blog here for this tutorial:

When entering the address of your site, you should note that yoursite.ir is not the same as www.yoursite.ir. So you have to decide once and for all whether or not to use www in the URL of all the pages of your site. I have no idea which option is better in terms of SEO and other parameters. There is no evidence that an option is superior to an option. So you are free to choose and you can choose the address of your site just by considering the structural beauty and easy memorization of the domain.

This rule applies to the use of HTTPS with or without it. With the difference that using HTTPS in the site address will be both in your favor in terms of SEO and you can gain the trust of your users.

4. After writing your site domain, click on the ADD PROPERTY button, now the website confirmation page will appear. The approval of the site is due to the fact that Google Webmaster Tools makes sure that you are the administrator of the logged in website. Also, this confirmation is necessary later due to the provision of some services, which we will provide in full in the future. How to verify the site has several options that we can select any of them and continue.

Here I first explain the most common type of approval; Then click on the link of  this HTML verification file, which is the number one option in the image below. Clicking on this link will download a small HTML file for you. Save it to your computer.

5. Go to the Cpanel section or manage your domain host and after logging in with your username, upload the downloaded HTML file to your host root. (Your root directory is the same as public_html or www in the C panel.) After successfully uploading the file, click on the link to make sure the Google console has uploaded the file it provided. Now click on the Verify button:

This instruction is one of the most common steps in registering a site. You can use other site management verification methods in the Other verification methods section. The following are some of the options available:

HTML Tag : Clicking on this option opens the relevant section that contains an HTML code. You need to copy this code and enter it in the Template or Index file in the <Head> section of your site. After entering the code, click the Verify button to register the site. Of course, note that once your site is verified by Google Search Console, do not remove the verification code from your site! If the code is removed, your site approval will also be revoked.

Domain name provider : By selecting this option, you can select your domain name provider from the displayed drop-down list and confirm your site. Unfortunately, in this list of Google Webmaster Tools, the names of Iranian domestic providers are not available. As a result, we are not able to register our site with this option.

Google Analytics : With this option, we can register our site using our Google Analytics account. If you have a Google Analytics account, this way you can register your site in the Google search console. We have provided a detailed description of Google Analytics analytics tools that you can read.

Google Tag Manager : This option is another way to register a site in the Google Search Console. By selecting this section, you can register your site in Webmaster using Google’s tag management tool. To use this method, the View, Edit, and Manage permissions must be enabled for the google tag manager account.

6. Now, after clicking on the DONE button in each of the site registration options, we enter the page of successful registration of the site in Google Webmaster Tools. Click on the GO TO PROPERTY link on this page:

Welcome to Google Webmaster Tools! Your site has been successfully registered, now you can take full advantage of Google’s unique services in this tool.

At the beginning, no statistics and addresses will be available from your site. But over time, the exact statistics sent by the Google search engine can be viewed and reviewed. To explain the various cases, I enter the site registered in Google Webmaster Tools to introduce the different parts of this tool.

New Google Search Console: A more advanced tool for using the same old methods

As you know, Google has just unveiled a new version of Google Webmaster. And when you log in to your Google Search Console account, you will be prompted to use this version.

This version is actually a redesign of the previous Webmaster Tools, which uses a lovely material design. Of course, in addition to changes in appearance, a number of Google Webmaster functions have also been updated.

Google aims to optimize the visual and technical performance of Webmaster Tools to increase your focus on specific tasks such as traffic monitoring and crawler behavior with your site.

The most important change in this version is related to site monitoring tools. All reporting tools, in addition to providing you with the features of the previous version, also support new and advanced features. (In the following we will learn how they work)

For example, you now have more complete information about the crawl status and index of your pages by Google. Or information about your site’s internal links and backlinks will be displayed in more reliable detail.

All your Manual Actions, including requests and results are visible. You can view them as history whenever you want.

You can also view and review your site’s 16-month search traffic data. While in the past this statistic was only related to the last 3 months.

Another good feature that has been added to this version is the ability to evaluate individual pages of the site. Checking inputs, queries, duplicate content, usability of the page on mobile, etc. are all features of the new version that allow you to fix them if you encounter an error in any part of your site, and Submit a crawl request to Google with just one click.

Of course, some of the previous tools of the Google search console such as Robots.txt, message management, account management, Property, setting a country as a target, disavowing links and a few other features are not yet available in the new version. And Google has promised to gradually add these to its search console .

The good news is that Google, like Google Analytics, will soon be launching a mobile app for Google Webmaster Tools so you can easily manage your site from wherever you are.

Dashboard or Overview of Google Webmaster Tools site

When you log in to Google Webmaster Tools, you will first see the dashboard of this tool, which provides an overview of your site. Note the image below. As you can see, your search console dashboard consists of several parts, which we will examine below:

performance: This section shows statistics related to the performance of your site in Google search engine. Here you can see the display of your site in Google search results as well as the number of clicks of users on the site.

Coverage: This section shows the statistics related to your index by Google. Here is the number of pages that are listed in the Google Database, and the number of pages that Google could not index for any reason, such as an error.

Enhancements: This section deals with the performance of your site’s advanced settings, such as using the AMP framework, your site’s mobile usability, and structured data.

Now in the continuation of this tutorial, we will examine and teach each of the options available in the main menu of Google Webmaster, which includes all the items described above:

Check the overall performance of your site in Google search results (performance):

By clicking on the performance menu, we can see the Google report on the site’s presence in the search results. This section uses filters and categorized data to provide you with a set of information that you can use to improve your site’s position in Google inbound traffic. See, for example, how many users have accessed your site pages and how many times they have clicked on it with Google devices over a period of time.

 

After entering the performance section, you will see a page like the one below. The default chart view is dedicated to reporting the clicks of users who have reached your site through Google search in the last three months. In the top bar, you can increase or decrease this time period from the Date section. As I mentioned earlier, in the new version of Google Webmaster, this statistic will be available for the last 16 months. While in the old version you could only see your last quarter search information.

 

Impressions : This section shows the statistics and the number of views of your site to users. This means that your site has been shown to users X times by Google search engine. A very important point is that your site’s position is done by evaluating 200 important Google factors for ranking and compared to competitors. So the more you follow these criteria or so-called SEO your site, the better your chances of being seen.

Clicks : The number of users who entered your site pages from Google search results.

CTR : Displays the click-through rate. This statistic is obtained from the ratio of the number of user clicks to the number of times the site address is displayed in search results. For example, if with the phrase x one of your pages on the first page is in the fifth place, and that phrase is searched 10 times a day, your site will get 2 clicks on that phrase daily through Google, your CTR value for that phrase is equal to 20 Will be a percentage. The higher the CTR of your pages, the more favorable the results shown to the users. Of course, these statistics are shown in the chart above for comparison.

Position : The average position of your site in search results.

When you enter the Performance section of Google Console, the above information will be displayed for you in relation to the whole site. You can use the available filters to categorize your data based on different keywords, pages, devices, etc. and learn more details. All you have to do is click on the + NEW option and select one of the following filters:

Queries : are keywords that have led users to enter your site. If the keywords you expect are not in this section, there is probably no useful content for them and you need to do more.

Pages : Displays pages from your site that have been searched in Google search engine results.

Country : With this option you can filter your users by countries.

Device : From this section you can filter users based on computer, tablet or mobile phone. For example, in the chart, by filtering mobile users, see what keywords those who entered your site with your mobile phone reached your site.

Search Type : Filter or compare based on the type of user search, which can include web, images, video, etc.

Data : With this filter you can access users’ search in a certain range.

Search Appearance : This filter will be active for you if your site is in specific search results such as Rich Snippet.

Check the index of your site pages in Google (Google Index)

Millions of pages are added to web pages every day, and Google crawlers crawl across these sites to index new page information. You also need to notify Google of your new pages so that you do not fall behind and introduce your site pages to Google. And regularly, every day or finally every week, check the status of your page index to make sure that Google is doing its job properly for your site.

Are all pages of my site indexed well by Google? (Coverage index):

The answer to this question can be found in the Coverage index section of the Google search console. Here are the general statistics of your site index in the past year. Google Webmaster provides statistics on the URLs of your site that Google is able to identify and store, and reports to you on this page.

Although there is no other option for you here other than statistics, but I suggest you visit this section from time to time and check it out. Because sometimes something unexpected can happen.

Ideally, the number of pages on your site should increase as the number of pages, products, and articles you add to your site increase. But sometimes some of your pages may not be indexed due to Google errors and warnings. You must follow this issue and take action to resolve it.

So let’s see what different ways to index your site pages in Google. And why did each of these situations occur? To do this, go to the Coverage index section and see the status of your site’s Google index. As you can see, the index states of your pages are one of the following four:

A) Index status of Valid pages

This mode shows all the pages of your site that appear in the search display. And well, this value definitely changes over time by adding or removing a page.

Valid pages themselves have several different types that are categorized based on how Google is familiar with them:

  1. Submitted and indexed: Pages that you submit to Google and Google has successfully indexed them.
  2. Indexed, not submitted in sitemap: These pages were discovered and indexed by Google crawlers and did not appear on your sitemap. Google suggests that you use a sitemap to introduce new pages and identify the overall structure of your site.
  3. Indexed; consider marking as canonical: These pages are indexed but their content is duplicate. (You must submit these pages that have similar content and copy to Google using the rel = canonical tag to avoid damaging your site.)

B) The status of the index of Excluded pages

This shows the number of pages that Google does not have access to for various reasons. This is usually done at your own command. You may have done this in one of the following ways:

  1. Using the noindex tag: By placing this tag in the head section of the site, you have told search engines that they should not crawl this page.
  2.  Blocked by page removal tool: One of the Google webmaster tools is URLs removed, which you can use to remove some pages of your site from Google index.
  3. Blocked due to unauthorized request 401: Google will not be able to access some of your pages, such as payment pages and login pages, or any other page that requires a user ID and password.
  4. Blocked by robots.txt: If you are familiar with the robot.txt file and its function, you know that with this file you can tell the Google search engine not to index some of your favorite pages.
  5. Alternate page with proper canonical tag: If you use the rel = canonical meta tag on your site pages, Google will consider these pages to have duplicate content and will not index them.

However, sometimes Google may not be able to access or index some pages for other reasons than you. These reasons include the following:

  1. Crawl anomaly: This usually happens due to 4xx- or 5xx errors such as Not found (404) error.
  2. Crawled – currently not indexed: This problem occurs when Google crawlers check your pages, but the page information is not indexed! It’s true that it seems a little strange that Google is wrong too. But do not worry, this will be fixed by Google immediately without the need for re-crawling on your site.
  3. Discovered – currently not indexed: This page was found by Google, but crawlers did not crawl it. Because your site has changed a lot and Google crawlers have had to continue crawling at another time.
  4. Queued for crawling: Some pages may be queuing for crawling and this will be done in the next few days.
  5. Duplicate, Google chose different canonical than user and Duplicate, submitted URL not selected as canonical: If some of your pages have duplicate or duplicate content, Google deems these pages canonical and refuses to index them. Google’s suggestion is to always identify such pages of your site yourself and introduce them using the rel = canonical meta tag.
  6. Page with redirect: URLs that you have redirected to other URLs.
  7. Page removed because of legal complaint: This page has been removed from the Google index due to users complaining about you (legal complaint).
  8. Submitted URL dropped: This page was indexed, but could not be indexed for an unknown reason.

C) Index status of Error pages

 These pages, as the name implies, are having trouble with Google’s crawling bots, and Google has not indexed them. This happens for a variety of reasons, which we will look at:

  1. Server error (5xx: 500 series errors occur, all from the server side, such as when your site server is down.
  2. Redirect error: A redirect error occurs. Like when successive redirects are done and Google crawler is confused. Or when redirecting to a page that has a long or empty url!
  3. Submitted URL blocked by robots.txt: You said on the sitemap that these pages should be indexed by Google, but you blocked them in the robots.txt file for Google crawlers!
  4. Submitted URL marked noindex: This error is similar to the one above. When you ask Google to index a page on your sitemap, you should no longer block that page with the noindex tag.
  5. Error 404: This error occurs when the server could not find the requested source and submit it to Google for indexing.
  6.  Soft 404: When there is no page but the server mistakenly displays another page (with low and unusable content), a 404 soft error occurs in the Google search console.
  7. Unauthorized Request 401: You have asked Google’s crawler bots to index a page that Google does not have access to for login or any other reason.
  8. Submitted URL has crawl issue: You have requested a page index that Google does not have access to for unknown reasons. To resolve such errors, you must use the Google Webmaster URL Inspection tool. If you do not know how to work with this tool, you do not need to worry because in the rest of this article we will teach you how to use it.

D) Index status of Valid with warnings pages

Pages that encounter Warning status have been indexed by Google. However, these pages have some warnings that you should check out.

Unlike previous cases, which have different causes, this condition occurs for only one cause. And it is Indexed, though blocked by robots.txt. This means that despite what you said in the robots.txt file, these pages should not be indexed, but Google has indexed them!

So here’s the question, why should it happen? “We always respect your requests in the robots.txt file, but sometimes we may not understand what you are asking us for due to incorrect code,” Google said.

In these cases, you can use the Google Webmaster robots.txt tester tool to find and fix errors and problems with the robots.txt file. To learn more about robots.txt and learn how to use the correct code in this file, you can read the previous article on the new site called the Robots.txt file and how to create it. Read what was published.

Sitemaps:

Sitemaps are a vital part of indexing your pages. With the help of sitemap, you can inform Google about the general structure of your site. This will allow Google to do a smarter look at your website. And index your new pages as quickly as possible.

If you want to learn more about sitemap and learn how to build it, I suggest what is the content of the  sitemap?  Read. In this tutorial, all the important points about the site map and how to build a good site map are explained.

Add and introduce sitemap to Google Webmaster

After building a sitemap, you should constantly review how your sitemap works using a validation tool such as the Google Webmaster Tools Sitemaps report. To do this, first you need to add your sitemap to the Google search console as follows:

  1. Create a sitemap and upload it to your site. Your sitemap format must be XML or one of the RSS 2.0, Atom 1.0 and ASCII text files.
  2. Go to your Webmaster Tools panel and enter the Sitemaps section. Then enter your sitemap address in the Add a new sitemap box and press Enter.

  1. Your sitemap will be processed and launched immediately. You can monitor its status from the table of the Submitted sitemaps section.

As you can see, all the sitemaps that you have added to your Google webmaster are in the Submitted sitemaps section for you to report. There are a number of values ​​for each sitemap that we will examine together.

Sitemap UR L : The sitemap address you added. Sitemaps can be located in any category of your site.

Type : This parameter indicates the type of your sitemap. And it can have three values: Sitemap (standard sitemap), Sitemap index (one sitemap for several sitemaps) and Unknown (a sitemap with unknown and erroneous format).

Submitted : This option is related to the time of sending and accepting the site map by you.

Last processed : The last time Google reviewed your sitemap.

Count of URLs: The number of URLs or URLs listed on this sitemap. This number should at best equal all the URLs of your valid pages.

Status : The acceptance or creep status of your sitemap, which can have three values. This option should be at best in Processed successfully mode. This means that your sitemap has been successfully accepted by Google and crawlers are always checking it.

Status Couldn’t be fetched Says your sitemap is not available. The address may have changed or Google may not have access to it for any reason.

There is another situation called Has issues. In fact, this situation indicates that the sitemap has one or more errors and warnings and does not work properly. When your sitemap encounters such a situation, you should quickly check your sitemap and fix any errors in it.

To do this, first click on the map site that encountered the error so that Google can show you the exact details of the errors and problems. Then take action to fix any of these errors. In a separate and complete post, we have taught you all the methods to correct and fix site map errors in Google Webmaster Tools, which you can use in this practical article.

The operation of Google’s crawling bots on links is very simple and clear. They follow the links on the Internet. They go from page to page and from site to site. In this way, these bots spend all their lives crawling between different sites and collecting their information.

All you need to do to get the most out of these reptiles and get more exposure to them is:

1. Get Google Crawlers to your site by getting backlinks from other reputable sites. By doing this, you can show Google that you are very reputable and that great sites have recommended you to their users.

2. And then, by using internal links, you can more easily introduce different parts of your site to Google crawlers.

You have easily swallowed an important part of SEO! After a short time, you will see that the number of visitors to your site increases and the bounce rate or bounce rate of your site users decreases significantly.

In our new blog, we have prepared detailed tutorials for you to know everything you need to know to build a proper and principled link . This content is one of the basic concepts of internal and external linking and includes advanced techniques. Answers to your questions such as how and where to create a backlink? How and to what extent do you link to your site pages? And … everyone and everything is mentioned in these articles.

Well, now that we know the importance of links and launching a link building campaign, let’s get back to our main topic. You should now check your success rate. For this reason, Google Webmaster Tools has provided a very useful tool for reporting backlinks and internal links to your site.

To access the details of internal and external links of your site, you should refer to the Links section of your search console dashboard. This page consists of several different parts, which I will describe in the following.

External links:

In the Top linking sites section, you can see the statistics of backlinks given to your site. This means that Google Webmaster displays sites that link to your posts, pages, or homepage in this section.

 

Here you can see both the domain name and the number of links that domain gave you. It is always possible that a large number of sites have linked to you. But this is not always happy. Please note that many of these domains may be spam and linked to online directories.

It is a good idea to ask Google to remove or disavow backlinks to such sites so that your list of backlinks remains only from reputable sites. Do not be penalized by the Google Penguin algorithm .

In the Top linked pages section, you can see the pages of your site that are popular with the administrators of other websites, and have been given the most backlinks.

 

Also in the Top linking text box, you can see what other links sites ( anchor text ) have linked to your site. Anchor texts are actually words and characters in a text that link to your site.

 

These anchor texts are of particular importance in SEO. According to Mr. Ramin Mahmoudi, if many websites link to a page of your site with a single (or similar) text anchor, that page will eventually be recognized as the most reputable page for that keyword. Even if that word is not in the content of that page! So you should always keep in mind what words other sites link to you. And always keep this list neat and tidy.

Finally, Google allows you to get CSV or Google Sheet output from your site backlinks by clicking on the Export external links option. In this file, the latest sites that have linked to you, the date of placing the link and the date of acceptance of the backlink by Google are listed.

Internal Links:

The Top linked pages section shows all the internal links on your site that you have given to other pages of your site. By clicking on each option, you can see from which pages each page received the link.

 

 

For search engines, the number of internal links pointing to a page is a measure of the importance of that page. If your important pages are not in this list or your less important pages have a lot of internal links; You need to revise your link building guidelines.

We already talked in one of the new blog posts about  how to do internal link building. We paid. Reading this post and following the tips explained will be useful in improving your site’s SEO. Because internal linking is one of those SEO strategies that, despite all its simplicity, is very important and effective.

Check the usability of your site on Mobile (Mobile Usability):

Google has created a mobile usability section so you can easily know which pages of your site are not usable on mobile phones. This means that these pages (or even your entire site) will not be displayed properly at lower resolutions and on different devices. Or they are not so-called mobile-friendly and responsive.

Your site is responsive because over the past few years, mobile website traffic is still growing. And in many countries, the number of sites visited on mobile is even higher than on PC!

If you have designed your site specifically, you can be very comfortable thinking that it is responsive. But if you are using a ready-made template or have made a mistake in the mobile usability section, be sure to use Google’s mobile-friendly test tool. This tool is very easy to work with. All you have to do is enter this tool and enter the URL of your site or page and hit the internet button.

In less than a minute, Google will prepare the test results for your site on different devices. The result of this test is not out of two modes. Or it shows you Valid, which means your site is responsive. Or you will encounter an error. In this case, you should do your best to sort out the errors in this section one by one so that your site is responsive on all devices. In the following, we are with you and evaluate the types of errors in this section.

Uses incompatible plugins: This problem indicates that your site uses plugins such as Flash that do not run in many mobile browsers. Google suggests you use newer web design technologies such as HTML5. And read instructions for using animation on the web .

Viewport not set: Viewport is a browser frame in which sites are displayed. By defining the viewport metatag, you tell the browser to adjust the screen size and fit on the screen of different devices. However, using this meta tag is not enough to respond to a site! But it is necessary to use it to maintain the proportion between large and small monitors. Otherwise you will encounter the Viewport not set.

To solve this problem, just use the viewport meta tag on all pages of your site. To do this, add the following code snippet to the head section of the site before calling the CSS files. Of course, this meta tag also has settings that you can read. But using the same code works.


<meta name = "viewport"  content = "width = device-width,  initial-scale = 1">

“Viewport not set to” device-width: This problem occurs exactly like the above error and has the same solution. The “Viewport not set to” device-width error indicates that the site page width settings are not used correctly and says that you have defined your site page width consistently.

Content wider than screen: This problem indicates that some elements on your page are out of the box! To fix the Content wider than screen error, you need to design your site in such a way that horizontal scrolling is eliminated and users can see all elements of the page with only vertical scrolling.

Text too small to read: If you encounter this message in the mobile usability section of your Google Webmaster, it means that the mobile users of your website have difficulty reading the page texts with the font being small. And they have to zoom in!

Clickable elements too close together: This message states that users who enter your site with touch devices, can not easily click on click elements such as menus, links, etc. and use them. You need to increase the distance between the elements and increase the clickability of the elements.

Evaluate your pages (URL Inspection Tool)

This feature has recently been added to the Google Search Console to meet the needs of webmasters. The URL Inspection tool allows webmasters to check the status of the Google index of pages on their site.
You can evaluate SEO and indexing of a specific page of your site on time (due to the latest changes). All you have to do is click on the URL Inspection tool in your Google Webmaster Tools panel, in the menu on the right, and then enter your url in the search box that appears at the top of the page.
Finally, by pressing the Enter key, Google will show you the results of the page whose URL you entered. This page consists of three different sections.
  • Inspect an indexed URL to check the status of the page index
  • Inspect a live URL View live results of your latest changes
  • And Request (re) indexing to re-index the page index
Here’s how to use all of these tools:

Inspect an indexed URL

If you want to know the latest status of your page index, all the required information is provided here. As you can see in the image below, the Inspect an indexed URL section consists of three boxes:
Presence on Google
This card tells you whether the page you entered your url will appear in Google search results. In this section, one of the following messages will be displayed to you. Each of which has its own concept.

URL is on Google: This is the best message you can see in this section. This option indicates that your page is well indexed in Google. Google recommends that you update these pages regularly. In addition to getting a better SEO ranking, maintain your position in the search results.

URL is on Google, but has issue: Your page appears well in Google search results, but some issues may prevent the page from progressing. These problems can be to AMP page or incorrect structural data for rich result. You should read the warnings and warnings in this section and take action to resolve them.

URL is not on Google: The url entered in the Google search results will not be displayed. Google says that you yourself requested that the page not be indexed using one of the on-screen encryption methods, using the noidex tag, the canonical metatag, or the robots.txt file.URL is not on Google: This message indicates that your page is experiencing a serious error and cannot be displayed in search results. You should check for and fix errors in the Index coverage reporting section. (We have already discussed how to solve these errors together)

URL is an alt version: This message says you have duplicate versions of the url you entered. Now for pages with duplicate (canonical) content or using pages with both mobile and PC versions.

Index coverage

This section provides you with very useful information about the details of your site page index. This information can vary depending on the status of the page index.
Index coverage status: This option is a detailed description of the status of your site page in Google search results, such as why this page does not appear in search results. There can be several reasons why your page does not appear in Google results, which we mentioned earlier can vary depending on the status of the Excluded index, or the status of Error and Valid with warnings.
Sitemaps: Here is a sitemap that lists the url above. Of course, Google only shows you sitemaps that you have previously added to Google Webmaster.
Referring page: A link that Google may have used to identify your url. This link may have come directly to your page or through several other sub-categories.
Of course, if you do not see any links in this section, it is not because someone did not link to your page. This could be because URL Inspection has no information to display.
If you see a message in this section titled “URL might be known from other sources that are currently not reported”, it is because the source of recognition of this page in the Google index was an unknown source other than the sitemap and links.
Last crawl: This option is the last time the page was crawled by Google crawlers to your site local time. All information displayed in the URL Inspection tool is based on this creep.
Crawl allowed: Are Google crawlers allowed to crawl your page or is robots.txt blocking the page index?
Page fetch: If Google can not get the information of this page through the server, this section will show you failure. To solve this problem, you need to fix Crawls errors in Google Webmaster.
? Indexing allowed: If Google is not allowed to index the page, the reason is explained here.
User-declared canonical: This option says users have declared the contents of your page canonical duplicate. This means that the contents of the page are identical and copied with other pages on your site or other sites on the Internet. You should explicitly refer such pages to Google using the <link rel = “canonical”> meta tag to avoid being penalized.
Google-selected canonical: This message is similar to the above option. The only difference is that Google’s crawlers themselves have detected the contents of your page similarly to other pages on your site. And this is not interesting at all. Because it is possible for Google to canonicalize the most important page of your site. So I always suggest that if such a problem is likely to occur, always introduce yourself to Google with a less valuable page using the <link rel = “canonical”> metatag.

Enhancements (AMP, Jobs, and more

In this card, you will see all the advanced settings (enhancements) of the entered address that Google has identified. If no enhancements are known, it will be empty here. If you do not know what these enhancements are and what they include? We will get acquainted with them in the following. Of course, not all advanced page settings have been added to the new search console.

Mobile Usability: As explained above, Mobile Usability is a tool to check the ability to display a site page on mobile. When you enter a page address in the URL Inspection tool, one of the following parameters will be displayed in the Mobile Usability section:

  1. Page is not mobile friendly: This page does not display well on mobile. To solve this problem, you must use the Mobile Usability tool to fix the existing errors. How to fix these errors is explained in this article.
  2. Page is mobile friendly: This page works well on a variety of devices.
  3. No data available: Google is currently unable to verify that your page is responsive for unknown reasons, please try again.

AMP: If your page uses the AMP framework, you can see the relevant information here. This information will be very useful for you to troubleshoot page AMP issues. You can click on the Open Report option to see more details.

Various rich result types: You can see all the information about the structured data of the page in this section. Information such as the number, type, description and errors of structured data used.

The rich result types shown in this section include FAQ pages, events, job postings, and recipes.

See the effect of your latest changes on the screen – Inspect a live URL

This tool will be useful when you have checked the reasons why a page is not indexed; Then you want to make sure that this page will be indexed in Google. This is where you can make sure your changes are implemented using the live test tool. For example, after deleting the noindex meta tag or unblocking the page in robots.txt, or changes that Google crawlers have not yet indexed, you can see in this section.

To use the live test tool in the search bar and in the inspect the indexed field, enter the address of the page you want and then press the Enter key.

Next, in the page that opens for you, click on the Live Test option. Select the live test option to see the latest changes made on the site live.

You can also see what Google has indexed from this page by selecting the Google Index option.

The results displayed in the live url are exactly the same as the options described in the Inspect an indexed URL and do not need to be re-explained.

Request index – Request (re) indexing

Using the Request (re) indexing tool, you can ask Google’s crawlers to crawl the page you want. According to Google, the process of indexing the page will take one to two weeks. You can check the progress of the index using this tool.

To do this, select the Request indexing option. If your page does not have an error, it will be in the index queue. You can use the live test tool to check your page.

And finally the final word …

Okay. The tutorial for the various parts of the Google Search Console ends here. As we have seen, this tool had many settings. If you did not read all the sections of the Google Webmaster Tools guide in detail because of the length of the text; I totally agree with you. But I must say that each of these settings has a great impact on the performance of your site in Google search results.

If you want to be seen among the billions of web pages, you should always check the settings of Google search console and monitor the changes. My suggestion to you is to bookmark this article and read the different parts of it at any time. We will not hesitate to help in this direction. If you have any questions or concerns, you can count on us.

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