What makes a good article?
Of course, the first issue is having an interesting topic for the audience and a great content. But why do you sometimes create a very interesting and attractive blog post but not many readers come to it? Where exactly is the problem?
It’s simple: you need to make sure your audience can easily find your content in search engines . Therefore, you should follow the standard principles of internal SEO for an article and thus help search engines to more easily identify the subject of your article and give a better ranking to your article.
In this article, we will explore the issue of internal SEO (on page seo) and with a step-by-step guide we will tell you how you can take a big step towards better SEO by optimizing the internal content of your website.
What is on page seo?
Without SEO and optimization, no matter how good you are, you may never be seen; Remember, in the article ” What is SEO? ” We said that a site that is not SEO is like a human being who is stuck in a dark well and no one hears his voice no matter how much he shouts. The story is the same now, in order to get from Google to the carpet, you must first do some optimization work on your pages, and the rest off the site!
On Page Seo is site optimization for search engines that is done within your site; If your site is optimized with the principles of internal SEO, search engines will easily find and read your site, understand its subject matter, and if it has the necessary standards, it will be recognized as a useful site for users.
Now that you are optimized for both Google and the user, you have the right to have high Google rankings; Do not hurry; For now, we were revealing the end of the story to you, but still the beginning of the story is the beginning of optimization with internal SEO.
SEO of internal pages is not a difficult task, just follow a few simple tips and include them in your content. The following is a list of internal SEO principles and tips.
Internal SEO techniques of the site
In this section, we have listed the internal SEO tips that have been updated in 2020 and have the greatest impact on site optimization.
1. Address ( URL ) to optimize every page of your site
The first thing that catches Google’s eye is the URL of the site pages; Your site URL should be short, relevant to the content and include keywords to have the most impact on SEO. So:
Avoid complicated addresses:
Instead, have a short URL and use your keyword:
2. Research keywords ( Keyword Research ) do
By researching keywords, you can find out what users are looking for in your field; What matters most to them and what words do they search for the most! Can you even check if the number of searches is increasing or not?
After this research, you will know the words that are going to attract your audience and increase your site traffic! Now the key to the SEO world is in your hands! So generate or improve your site content based on these words. If you do the keyword research correctly, you can hope that you have laid the first internal SEO brick correctly and your wall is not going to be tilted to make Soraya crooked.
Note : Keyword research is not done to attract visitors to your site, but its purpose is to attract those visitors who are looking for your site or products that they were searching for.
3. Optimize the SEO title (Meta title)
The title SEO or meta-title is the term that users see in Google results. In the meta title you have to follow a few tips to be optimized for the search engine:
- Try your SEO title should not be more than 60 characters, if it is more than this number, your title will be shown incomplete in Google.
- Use at least one keyword in your SEO title.
Try as much as possible, keyword target at the beginning of the SEO page, and then add the details that you click on the link the user is encouraged; For example, adding words like ” 2021 “, “best”, “guide” and “review” can be a better ranking for long tail keywords.
4. Arrange the subheadings (tags H1, H2 and H3) correctly
A good content should have the right structure so that the reader is not confused and say to himself what this title has to do with the previous title! To observe the structure, specify the main title of the content that appears at the top of the article as a header with heading one (H1 tag), the main headings with H2 tag and their subcategories with H3, H4, etc.
Most content management systems (like WordPress) automatically add these tags to the post. But some templates may manipulate these settings. Check your website code to make sure your headlines have the right tags .
This will help Google to better index your content and make it easier for users to read and understand your content. And last but not least, the headline made you read this article.
5. Use multimedia content in your content
Using images , videos , charts , etc. can reduce your bounce rate and keep the user more on the page. These are two of the most important metrics in user interaction that directly affect the ranking of your website.
6. Build internal links
Internal linking on the site is done in two ways:
- Link to your other content or products
Have two or three links to your other content in each post you make. This has two benefits for you: first, you can get credits for new posts from more reputable pages; Secondly, if readers click on your links and visit other pages of your site, it will make them stay on your site longer and send a message to Google that they like your site! Google also loves user-friendly sites that give them credibility.
Try not to have irrelevant links to the topic; Always consider the user’s interest in whether this link is useful to the user or not. For example, if you are writing about internal SEO, a link to external SEO can be useful for the user. But in the case of internal SEO, the link to the “Wonders of the Universe” may not make much sense; Do not confuse Alki Google!
- Linking to other people’s site
Experience has shown that this is not a common practice among webmasters and content experts, and in this case, as much as you want, they do not lose water, a link that does not work at all! Because they think that by linking, the value of the competitor site will increase; Yes, they are right, but this is a win-win situation. How about
First of all, linking to related and affiliate sites helps Google to find out more about the activity of your page and to know in which competition it will rank you. Google also identifies your site as a reliable source of information that you produce complete content with competitors. So external links are also effective in your SEO.
7. Optimize site speed
Google has stated that site speed is one of the ranking criteria . No one likes to spend a lot of time opening and loading the pages of a site; Especially now that there are several from each site and the user can easily go to other sites.
Therefore, delay in loading the site can cause a loss of visitors and reduce conversion rates . If you can not believe it, it is not bad to know that according to research done by Amazon, every 100 milliseconds (0.1 seconds) delay in loading the site reduces sales by 1%.
Amazon aside! According to Google’s own study, users stay on the page 70% longer on fast sites (which load in less than 5 seconds) compared to slow sites (which take up to 19 seconds to load). On fast sites, on the other hand, the bounce rate is 35% lower.
8. Design your site responsive
If you look at the statistics of Internet users, you will see that mobile users are many times more than systems. Google realized in 2015 that mobile usage is increasing day by day, and users are visiting sites with mobile devices. So in 2016, it announced better rankings for responsive sites and boosted the so-called Friendly Mobile signal .
Being responsive means that when you open the site on other devices such as mobile and tablet, its appearance structure does not collapse.
If you want to increase the ranking of your site, you need to use a responsive design.
9. Optimize site images
Your images must be optimized in two ways:
- Make sure they have an alt tag and a keyword used in them.
The Alt tag helps Google figure out what the image is about and how it relates to the text. Remember that Google Image has less competition for keywords, and you can optimize your images to get better positions in Google Image Search. (Alt tag images are seen in WordPress as “alternative text”).
- Their size should be optimal and standard
We have already said that users do not get bored of slow sites and leave the page very soon; By optimizing the size of the photos, we can improve the upload speed. I recommend that you use the Optimizilla website to help reduce the size of your site images without compromising quality .
10. Observe keyword density
There should be enough keywords in all of your text, just remember not to overuse these words to reduce their semantic load; Because in Google algorithms such as Semantic Search and Hummingbird Algorithm, this is considered spam and will be to the detriment of your site SEO.
Many SEOs believe that keyword density should be between 1 and 3% of the total content of a page . If the number of keywords in your content exceeds this value, Google will identify that page as spam. The keyword density article fully explains this discussion.
11. Spread the LSI keywords in your post
You can use LSIs to prevent duplicate keywords in your content. LSI keywords are synonymous with your keyword , which Google uses to identify the topic of the page.
12. Optimize anchors
The Anchor Text, text a link that leads the user to the destination page by clicking on it, by following a few tips on using anchor text of your internal SEO will help:
- Use keywords in anchors.
- The anchor text must be related to the page to which it is linked.
- Do not overuse the Exact match text and try to keep the text of your links varied.
13. Produce quality content
The most important part of internal SEO is good quality content; We say the most important, because if all the SEO tips have been followed so far, but your content does not benefit the user, it has no value for Google!
Let me explain why this happens:
By following the SEO tips, you will reach links one and two of Google and you will not fit in your skin; But after a while, Google realizes that every user who clicks on your site, leaves it very quickly and opens another result! This means that your content could not meet the needs of the user, so it will reduce your ranking and send your link to lower results!
So first try to write your content in a way that fully explains the topic and at the same time the user enjoys reading it.
14. Mark with schematic codes
Schema markup is also part of your site’s internal SEO. Schema is a collection of code that you put on your site to let Google know what this part of your site is talking about. This will allow Google to better place you in the results related to the searched keyword.
Of course, these codes are not one or two, you can see all the schema codes by visiting schema.org and use them on your site if necessary. Now you may ask, what is the effect of using schema code on site SEO?
To find the answer to your question, open a new tab in your browser right now and search for the name of a famous character or movie on Google. Now what do you see on the right side of the results page? You will probably see some sort of categorized information on the right side of the page. Well, you might think that information is only taken from external sites, so it has no effect on our site.
if You are ranked first
It is true that the SEO advertising market and conquering the peaks of Google are hot and everyone is talking about high rankings, but the fact is that SEO is neither a myth nor a mystery. Just pay attention to the internal SEO checklist mentioned above when creating your site pages and follow it step by step. Leave the rest to Google and user behavior.
To be the catalyst of this competition and to accelerate in this way, go to external SEO so that your pages reach the users sooner and are seen. That’s all; Now sit back and enjoy your climb in the Google results.
Finally, if you want to get started with Google and know how Google thinks about SEO , read the book ” SEO in the language of Google ” which tells its evaluators what criteria to use to judge.
If you have a question or topic left in the comments to talk to us, your feedback is very valuable to us.