Know SEO as it really is! Comprehensive and practical SEO guide

Table of Contents

At the moment you are reading this sentence, about 216 new blog posts have been published on the Internet, most of which have been produced with the intention of improving the SEO of the site and generally promoting the position of the results or SEO ! Search engine optimization ( SEO ) is one of the most important and widely used modifications that we deal with in cyberspace.

What is SEO? How to improve your SEO? How to get to the top of search engines? How do we outperform our competitors in results?

These are just some of the recurring questions you may have. Follow us to the end of this long article to learn everything you need to know about SEO.

Now, everything happens online. Most likely, you too will decide to start a website for your business. Or you may have decided to revitalize your current website to attract more users.

You are not alone! Not bad to know that WordPress users alone publish more than 2 million articles daily. That means about 24 blog posts at a time! It gets weirder when you remember that this number is only for WordPress users. If we want to count all the blog posts, this number will surely increase.

Knowing these numbers makes you think that competing in this way is kind of tough and you can not show yourself alongside active and old competitors in your field of business. but do not worry. Now that you know the high volume of content on the Internet, you can gain a better understanding of the function and importance of SEO.

An average of 2.2 million Google searches are performed daily . Note that this number is only on Google and there are other search engines like Bing that have many users. We live in an age where people all over the world are putting search engines ahead of everything else to find new things and answer their questions.

But not all content generated on the web responds equally well to user searches. More than 90% of the traffic from online searches goes to websites that rank at the top and first page of Google.

This is all about SEO: Improving your site and page rankings in search engines, so that you can attract more (and free) traffic from search engines.

What is SEO?

SEO is an acronym. Its exact meaning is search engine optimization. SEO refers to the process of optimizing the content and pages of a website, which is done with the aim of improving the position of a site in search engines.

Search Engine Optimization (SEO) The process of optimizing your site content so that a search engine is willing to display it as a superior result for a particular keyword search.

Let us break this down even further:

When it comes to SEO, you are on the side of the searcher and the search engine. For example, if you have an article on how to make vegetable lasagna and you want the search engine (which in 90% of cases is Google) to show it as the best result for anyone who has searched for the term “vegetable lasagna”, you need your content for This keyword is optimized. Otherwise, the search engine will not consider you as a good result for the user and will put you in low ranks.

SEO is a set of principles and rules that follow in content and website to convince Google that you are the best at your job. The end result is that target users will find your site before others by searching for the keyword you want.

In other words, SEO and content optimization for search engines involves making certain changes in the design of your website and your content that make your site more attractive to search engines. You do this in the hope that the search engine will display your blog as a superior result on the search results page.

Although SEO marketing may seem complicated due to various factors that can affect your rankings, the process of search engine optimization is much easier than what you see from afar.

Search engines want to provide the best service to their users. This means delivering results on search engine pages that are not only high quality, but also relevant to what the searcher is looking for.

To do this, search engines scan (or crawl) various websites to better understand what that site is about. This method helps them to provide better results to people who are looking for specific topics or keywords.

Likewise, search engines scan the site to evaluate how the site is navigating and reading its content. So the easier and faster your website is, the higher your score on the results page. With these interpretations, SEO is a process that businesses today turn to for help just to get their site ranked high in search engines for relevant keywords and phrases.

Let us now consider another example. Suppose you have a story about how to build a nest for birds. In order for your article to reach those who are looking for it, you have to do something and optimize it in terms. This should be done in such a way that if someone searches for the phrase “build a bird’s nest”, your site will be attractive enough for the search engine to show your content at the top of the list of results.

SEO has many benefits for your business. By improving SEO you can try to be seen more in search engines. This will help you reach more potential customers and engage them. By creating more engaging and effective SEO content, you can also increase your chances of generating organic traffic.

Why is SEO important?

Now what does this SEO magic look like and why does it matter?

As mentioned in the previous section, the vast majority of online experiences start with a search engine, and about 75% of searchers do their searches on Google .

Now consider the fact that by being in the top five links, you will get 67% of the results of these searchers . Now you know why search engine optimization is so important.

The best place to hide a corpse is the second page of Google results!

Nobody looks at the results of the second page of Google!

There is a joke all over the internet that shows how important it is to be on the first page of Google search results: “If you want to place a corpse on the Internet, it is better to put it on the second page of Google results.”

If your blog post, article, or product is somewhere other than the first page of Google search results, you are virtually out of competition.

In today’s competitive market , SEO marketing is more important than ever. This issue is more important because of the benefits of SEO.

Generates free and targeted traffic

If you have a website, blog or online store, SEO can help you attract targeted free traffic from search engines.

SEO is important for businesses because you need to be seen to attract new customers and sales leads , and SEO creates this opportunity for you. This is an important issue for any company or business in this digital age. Eighty-one percent of customers and 94 percent of B2B buyers research and search online before purchasing . So brands that do not have a special presence on the Internet have in fact excluded themselves from the competition.

A powerful SEO strategy allows brands to optimize their website and content according to search engine results. That is, they produce content for relevant keywords so that they can grab the attention of prospective customers and put them in their sales funnel.

In 2016, the record for purchases from US stores was broken. About half of retailers say that customers still like to research online and offline, even if they end up going shopping in person. Brands need to pay attention to SEO to ensure that their reputation is not compromised.

Six More Reasons Why SEO is Important

  • Most search engine users will probably click on one of the top 5 bids on the search engine results page. To use this and attract users to your brand or online store, your website must appear in one of the top positions.
  • SEO is not just about search engines, but the right ways to improve the user experience on the site and the usefulness of the blog.
  • Users trust search engines, and your site’s presence in the top search engine results for the keywords they search will increase their trust in the business.
  • SEO is also useful for promoting your brand on social media pages. People who find this site by searching Google or Yahoo are more likely to see it on Facebook, Twitter or other media.
  • SEO is important for the proper execution of a great website. Blogs with more than one author can benefit from SEO directly and indirectly. Their direct benefit is to increase search engine traffic, and their indirect benefit is to have a mutually beneficial framework to use before publishing content on the site.
  • SEO can get you out of the competition. If two websites sell a product, the one that is optimized for the search engine is more likely to gain more customers and more sales.

Where did the SEO story start? Take a look at SEO history

A difficult problem in writing a history of search engine optimization (SEO) is the ambiguity that surrounds it. By default, the term search engine optimization refers to a history that should be considered after the development of search engines.

An annoying aspect of this implication is the fact that search engines and the Internet have not always had their current modern form. The Internet, for example, can probably be traced back to 1958. That is when AT&T introduced the first commercial modem that allowed PCs to connect to the Internet via regular telephone lines.

So we see that from that date the technical roots of the Internet and its world were formed, but the term “Internet” did not really exist until December 1974. At the same time, “Internet” meant any Internet work using TCP / IP.

Many believe that SEO was born in 1991. At this time, the world’s first website was launched and then the number of Internet websites increased rapidly. Therefore, the need for better structure and access was created, and based on this, the first search engine was formed to enable users to find what they need.

In 1993, Excite revolutionized the way information was classified, and in 1994, Alta Vista, Yahoo, and others joined the ranks of search engines.

Google was registered in 1997, and with the advent of this search engine, the rules governing online search, SEO and digital space in general changed.

At first, SEO did not seem very complicated. The rules were fast, easy and loose. So marketers could use hacking techniques and fill in keywords and spam links to rank higher in search results.

Google found an opportunity to do something that other search engines did not. It started with search algorithm updates that gave the user quality and related content as a gift to get them what they really wanted.

Since then, hundreds of algorithm changes have been made and SEO is evolving rapidly. It also forces marketers to explore alternative strategies. An overview of the history of SEO reveals that search engines, led by Google, are constantly evolving. They are trying to upgrade their ranking processes to create the best possible experience for users.

Google’s global dominance over many long periods of time has been able to exhaust one of its competitors. Yahoo was one of those that was not harmed after Google’s first powerful blows since 2000. Yahoo even tried to increase its capabilities by partnering with Microsoft through a ten-year alliance in 2009. But none of this could weaken Google. Bing search engine kept itself in second place forever. In addition, the ten-year partnership between Microsoft and Yahoo has been re-examined after only five years since its inception, and the intensity of the collaboration has diminished.

How Do Search Engines Work?

Search engines are your gateway to the Internet. They take extensive information from a website, parse it, and decide how well it answers a particular question. But given the vast amount of data on the Internet today, how do search engines work?

Get acquainted (gain, obtain) with present-day techniques that came from Google and other search engines. This understanding also helps you identify why content is ranking good or bad and not getting results. In fact, knowing how the search engines work will help you a lot.

Search engines use sophisticated algorithms to discover, categorize, and rank the billions of websites that make up the Internet. These algorithms examine the quality and relevance of each page. This is a complex process that involves a significant amount of data. All of this data should be presented in a way that is convenient and accessible to the final audience.

To be effective, search engines need to know exactly what kind of information is available. They should also be able to provide different pages to users logically. How to achieve this goal is done through three basic steps: crawling , indexing , and ranking .

Through these actions, they discover newly published content, store information on their servers, and organize it for user consumption. Let’s break down what happens during each of these actions:


Search engines send robots like crawling insects to browse the content of websites. Due to new content and existing content that has changed recently, web crawlers are discovering data such as URLs, sitemaps, and related code to discover the types of content displayed.

In other words, search engine crawlers are responsible for finding new pages and content. They are also required to find older pages that have undergone changes or to be able to update results based on the changes.


After crawling the website, search engines have to decide how to organize the information. The indexing and indexing process is when they browse website data for positive or negative ranking signals and store it in the right place on their servers.

In other words, this step defines the nature of your content for search engines. What keywords the newly created or updated page is related to is done in this step.


During the indexing process, search engines start deciding whether to display specific content on the search engine results page (SERP). Ranking is done by evaluating a number of different factors based on the end user’s need for quality and communication.

During this process, decisions are made to present the value of each website to the potential end user. These decisions are driven by an algorithm. Understanding how an algorithm works will help you create content that ranks best for each search engine.

Finally, search engines categorize results to show you what is useful.

PageRank is the best known algorithm used to improve web search results. Simply put, PageRank is a popularity contest. The more links shown to a web page, the more useful it looks. This means that it appears in higher results.

In fact, web pages on the first page are the results of what PageRank thinks are the best.

Search engines also pay attention to many other “signals” when placing an order to show results. For example, how many times is the page updated and is it from a trusted domain?

There are many search engines to choose from. Different search engines use different algorithms. This means that some sites present their results in a different order or may even show completely different results.

It is impossible to know whether Google uses the same algorithm as YouTube, Bing, etc. Each platform uses a set of unique ranking factors to determine where websites rank in search results. If you keep these factors in mind when creating content for your website, you can easily set up specific pages for better sorting.

What effect do search engine algorithms have on search results?

As we explained in the previous sections, each search engine searches for search results in its own way. In this section, we take a look at the top four algorithms on the market today and examine how each of them decides on content quality. The impact of search engine algorithms on search results is very important and it is essential to know about them.

Google search algorithm (Google)

Google is the most popular search engine on Earth. Their search engine accounts for an estimated 90% of the market, and as a result performs about three and a half billion personal searches on its operating system every day. While we’re completely unaware of exactly how their algorithms work, Google itself provides some high – level insights into how to prioritize websites on the results page, and explains general guidelines about them.

Many new sites are created daily. Google can find these pages by following links to existing content that they have already discovered, or when a direct web site submits its sitemap to Google. Any updates to existing content will also be sent to Google with a request to reload the specific URL. This is done through the Google search engine.

While Google does not explain how many times a site crawls, any new content that is related to existing content will eventually be found and attached to it.

When web crawlers gather enough information, they return it to Google for indexing and indexing.

Indexing begins with analyzing website data, including written content, images, videos, and site technical structure. Google looks for positive and negative ranking signals such as keywords and site up-to-date to see if any new pages created are useful.

The Google Site Directory contains billions of pages and large volumes of data. To organize this information, Google uses a machine learning algorithm called RankBrain and a knowledge base called Knowledge Graph. They all work together to help Google find and deliver the most relevant content possible for its users. Once the indexing is complete, they are sent to the ranking stage.

Before a user interacts with the Google search function, everything done up to this point is actually done in the background. Ranking is a practice that is based on what the user is looking for. Google looks at five key factors when conducting a search:

Search objective

This determines the end user’s purpose in asking the question. Google uses this to determine exactly what a person is looking for when searching. They parse each word using complex language models based on past searches and user visits.

Web page communication

Once Google has identified the target of a user search, they look at the content of the web page rankings to see which one is more important. So this is the main part for analyzing keywords. The keywords on the website should match Google’s understanding of the question a user has asked.

Content quality

After matching the keywords, Google takes the search one step further and examines the quality of the content on the web pages obtained. This helps them prioritize results by looking at the authority of a particular website as well as page rank and freshness.

Web page convenience

Google ranks websites that are easy to use. Usability covers everything from site speed to responsiveness.

Additional text and settings

At this point, the user’s past searches and specific settings that he has applied are searched in Google operating system.

These results are only possible because Google has information stored on each of these pages in their list. So before the user asks a question, Google scans the sites and finds out what users may be looking for. This process allows content to be collected quickly when searching for a page, and helps Google deliver the most relevant content possible.

As the most popular search engine in the world, Google has more or less created a framework for how search engines view content. Most businesses are ranked according to their content on Google, which means that they are not potentially lost on other operating systems.

YouTube search algorithm

YouTube is the most popular website for hosting videos. The search engine runs effectively on rules similar to Google, which owns the operating system, and focuses on keywords and their relevance. This algorithm is divided into two separate functions: ranking videos in search and searching for relevant recommendations.

The specific reasons why certain videos rank higher than others, like all Google features, are not clearly defined externally. According to them, video novelty and channel loading functions are the most important factors.

However, there are a few other factors on which YouTube seems to have its own sensitivities.

period of time

300 hours of video are uploaded to YouTube every minute, and approximately one and a half billion users are active on this platform. Thus, the task of analyzing information becomes significantly more difficult. So the main focus of YouTube algorithm is to find ways to discover this amount of data on a user-by-user basis.

Video recently

YouTube recommends videos based on each user’s recent upload, as well as each user’s past searches.

Advertising (Trends of the Day)

Given the diverse amount of content that most users view on YouTube, it is difficult for any AI to analyze them at exactly the right time.

These factors lead to a page of recommendations that fits into each dedicated account. It also shows how the channels you follow affect the way YouTube results are presented. When a user subscribes to a particular channel, it greatly affects their ranking in search results, recommendations, and what they can see in the next step.

Other ranking factors include what time a day a user watches a movie, how long they engage with different videos, and what the overall popularity of a YouTube video is.

Bing search algorithm

Bing, Microsoft’s proprietary search engine, uses an open source vector search algorithm called Space Partition Tree And Graph for surface results. This means that they are in a completely different direction from Google keyword searches.

Being a free resource means that anyone can look at and even comment on the code generated by Bing Search. This open model is opposed to Google for the precise control of their algorithms. This code has been converted into two separate modules – List Builder and Search Engine:

Index Builder

The code that works to classify website information into vectors.


The way Bing seeks to link between the queries of each search and the vectors in its list.

The second big difference between Bing and Google is how information is stored and indexed. Instead of a first keyword model, such as Google, Bing breaks down information into individual data points called vectors. This concept is the basis of Bing search structure.

Bing search query is based on an algorithmic principle called Approximate Nearest Neighbor, which uses deep learning patterns and natural languages ​​to deliver faster results based on the proximity of certain vectors to each other.

However, Bing also crawls sites to find new content or updates to existing content. They then create vectors to store that information in their list. From there, they look at specific ranking factors. The biggest difference compared to Google is that Bing does not include unlicensed ranking pages, which means that if pages do not have the necessary permissions to rank, they will become somewhat chaotic.

While the results look similar in structure, Bing goes out of its way to buy and select their feature pieces from different websites. This means that if you are just looking to buy, you may come across a lot of useless information about that product and vice versa.

If you are thinking of producing content for Bing, you should start by looking for the difference between the top ranking sites and the keywords. Their platform prioritizes content that is different from Google, and these distinctions will help you understand why.

DuckDuckGo search algorithm

Dock Dock Go is a bit anonymous in the search engine market but is a pioneer as a search engine for anyone who is concerned about the privacy of their data. While they have a dedicated web crawler called DuckDuckBot to search web page content, much of the information that DuckDuckGo displays on its results page is collected from over 400 additional third-party sources, including Bing, Yahoo, and Wikipedia. Is.

Unlike Google and Bing, Dock Dock does not record personal information about its users, including past search history and IP address. This respect for privacy makes their algorithm work harder to deliver personalized results in some ways.

For added privacy, DuckDuckGo can also be used for completely anonymous searches using the Tor network.

As a result of this focus on privacy, DuckDuckGo has the simplest search results page for any search.

Both Bing and Dock Dock Go have the same first and second results. This makes sense given that Bing is included in DuckDuckGo search algorithms.

The additional 400 DuckDuckGo resources also include computational databases such as WolframAlpha, a platform built primarily to answer complex mathematical equations and provide tools for data analysis. Other resources come in the form of instant responses, which pull content from relevant websites as they try to find in-page responses, similar to features shared by Google and Bing.

DuckDuckGo does not provide specific information about the different types of ranking factors that can be found on the results pages, but it does point to the fact that linking to sites with good authority is something to consider.

Another interesting aspect of the Dock Dock Go platform is that they allow users to use custom parameters called bangs to completely bypass the search results page. DuckDuckGo has a variety of sources for displaying results that serve as a search portal for operating systems such as Wikipedia, Amazon and Twitter.

As a security awareness platform, we can assume that DuckDuckGo does not include past searches as part of their ranking algorithm. This, along with the information aspects of additional resources, creates a more personalized platform than Bing or Google, but it can still provide quality and relevant content to its users. Content optimization for Bing actually works for Dock Dock Go as well.

Why is Google the most important search engine in SEO?

You should know that the most important search engine in the world is Google and there is no denying the importance of Google in SEO. Most of us have a laid back attitude when it comes to painting a picture about ourselves. We just google what we want. Google is the most popular search engine in most countries of the world. The Google team has devoted its resources to building a popular search engine that delivers the best search results quickly.

As a business in the digital age, it is important for you to understand how search engines (especially Google) collect and distribute information that they have found around the world. Is Google the best search engine? Or is there an alternative search engine that is better?

Google has the ability to calculate site relevance based on the number of pages and links that refer to the main site. Google’s success has made it the most widely used search engine in the US market, managing more than three billion pages a day.

So what is the status of other search engines? How do they compare to Google in terms of search market share? Stat Counter has collected data from 2015 to 2018. These documents show that Google features almost 90% of all searches.

Given that Google is the dominant search engine, serving billions of users every day, it makes sense for businesses to use this platform to reach their target audience. Never before has there been an opportunity for marketing in this particular way, or it could not be easily presented and pursued globally. But today it can be done with the least cost and time and get the best possible results.

The Internet is growing, more and more people are coming to it every day and companies are creating new websites. Google has simplified the concept of the Internet and blogs by creating a leading search engine that people trust. As a business, there are things you need to do, even if you are not a marketer. Optimal use of Google and the opportunity it has given you is one of them.

Although it is good that most companies have a website, this is not enough. Just because you have a website for your business does not mean that users will be able to find your website. Google goes into great detail about what quality and quality of websites are. Following these guidelines will help Google better understand your job information and put it in the right place in search engine results. You can get Google quality guidelines from their site.

Search engine optimization (SEO) is the act of optimizing sites to get them to a high position in organic search results. To do this, SEO tries to design a website according to Google’s algorithm. Although Google’s algorithm is secretive, more than a decade of SEO experience has led to the formation of a fairly clear idea of ​​the important factors involved.

What is Search Engine Marketing (SEM)?

Search engine marketing or SEM is one of the most effective ways to grow your business in an increasingly competitive market. With thousands of businesses all talking about your product, online advertising is never important, and search engine marketing is the most effective way to promote your products and grow your business.

Search engine marketing is the practice of marketing a business using paid advertising that appears on search engine results pages (or SERPs). Marketers suggest keywords that users of sites like Google and Bing may find when searching for products or services. This allows the advertiser to display their ads alongside the results for those categories.

These ads, often known as click-through ads (PPCs), come in many forms. Some of them are small and text-based ads. Others, such as product list ads (PLAs, also known as shopping ads), are intuitive, product-based ads that allow consumers to view important information such as price at a glance. .

The greatest power of search engine marketing is that it gives advertisers the opportunity to show their ads to motivated customers who are ready to buy right away. No other advertising medium can do that. That’s why search engine marketing is so effective and a wonderful and powerful way to grow and develop your business.

So we realized that with SEM, brands pay for advertising to appear as search results on search engine results pages (SERPs). They select keywords so that when a user searches for that item, they will see an ad from your brand. This ad comes in different forms and if the user clicks on the link, he will enter the source site.

Paid ads can be found on almost every search results page. These paid locations are usually at the top and bottom of the page. They include an Ad to let users know that this is a paid ad location. The most common SEM systems are Google and Bing.

Google Ads is the most widely used SEM operating system. There are billions of searches on Google, so it can help you reach your top online audience.

Bing Ads

Bing claims to reach out to 3 million search engines that Google cannot reach. By placing ads on partner sites like Yahoo, Bing Ads helps you connect with search engines that do not use Google exclusively for their own search.

What is the difference between search engine marketing (SEM) and search engine optimization (SEO)?

Organic SEO is generally the best marketing tactic for long-term results. Websites that rank high in organic results for their target keywords can benefit from free traffic. Also, take advantage of all the SEO benefits by being recognized as a trusted company in industry and business.

Websites that use PPC can still get targeted traffic through search engines but have to pay for it. When they stop paying money, the incoming traffic also disappears.

Another major difference between SEO and SEM is that SEO requires a lot of work and effort and follow-up while PPC is almost fast and immediate.

So which one is really best depends on your overall digital marketing goals. If you want to get traffic fast, you can start with SEM (paid search engine advertising) and work on your SEO at the same time. If you want to build a long-term online business without relying on money traffic, SEO is your answer.

Despite many rumors about this, SEM does not help SEO. If you use PPC to target specific keywords and search engine traffic, this will not have a positive or negative effect on your SEO efforts.

SEO ranking is made after considering hundreds of factors and SEM or PPC campaigns are not one of them.

Supporters of both sides can argue that one side is more effective than the other. However, high quality SEO seems to be the basis for SEM. Both are highly valued and should be part of your inbound marketing strategy.

When to focus on SEO?

Provides SEO for SEM through optimized content that includes prospects and useful customers. Without web pages and blog content to optimize for search, your SEM efforts will not be successful due to their low quality. Therefore, it becomes very difficult to get a proper position in the search engine results.

Organic SEO costs less in the long run and helps build search credibility. But maintaining it is important by constantly creating quality content and sharing content on social media. In other words, you need to provide the search engine with something worth searching for.

When to focus on SEM?

Have you just launched your first business site and are trying to boost your sales and marketing right away? So you need SEM as long as you build your organic credibility with SEO. With a strategic PPC plan, you can achieve this goal. But what you should not do is forget about organic SEO in the long run and rely on PPC. You still need to create great content that visitors will want to engage with and return to after visiting your website.

What processes does the search engine marketer involve?

SEM or Search Engine Marketing is often the part of search engine marketing that uses paid tactics to get the user and click on the search engine results. A monetary SEM strategy involves activities that regulate and optimize advertising, as well as budgeting for advertising.

This strategy is often referred to as search engine marketing (paid search) or pay-per-click (PPC) marketing.

Google Ads (formerly Google Adwords) is a provider of this type of advertising, which is mostly used for SEM-related strategies. Using this tactic, brands do keyword research and create campaigns that target the best keywords for their business, products or services. When users search for those keywords, they see custom ads at the top or bottom of search engine search results. Every time a user clicks on this ad, it actually supports the brand.

At this point, you may be asked how SEM differs from paid advertising if I can rank higher in search engine results with costs such as SEO and advertising. Well, paid search is one of the main aspects of SEM and specifically refers to click-through advertising (PPC). However, the two strategies are different.

The main difference is that SEM is a broader strategy that combines paid search and SEO tactics. So, if you do PPC ads but do not try to optimize the ads or the website you link to, it becomes a standard example of paid search engine advertising. But if you optimize your site and search content with strong keywords, then you can increase your money in targeted audience search pages. So you can reduce the SEM over time and focus on other ads.

How exactly does PPC work?

SEM stands for Search Engine Marketing. It is often called monetary SEO. While SEO (search engine optimization) is related to your organic results. PPC stands for Pay-Per-Click. A form in which ads are purchased on the main pages of search engines. Generally, you pay for every click that gets through to your site.

Paid search marketing gives businesses the opportunity to rank themselves in the sponsored listings of a search engine or a partner site, paying for each click on their ad (pay per click) or usually while displaying their ads. Raise and find more customers and sales.

Many marketers argue that each of these methods is better than the other. But you have to keep in mind that organic SEO is the best approach to get organic traffic and reach customers. And as we explained before, real SEM will not succeed without the use of organic SEO. So in any case, you need to take care of your site SEO and move it forward regularly.

In addition, there are many situations where PPC (as a component of SEM) has better meaning and logic than SEO. For example, if you are new to launching a site and want to reach potential visitors and customers very quickly and immediately, it is a good idea to create a ppc campaign. Because it takes less time than SEO and does not have much effort. But do not forget that always the wisest thing to grow and improve in the search engine is to optimize the content and structure of the site.

Although organic SEO takes longer to get you the results you want, it will cost less in the end, and the search credibility you generate is much stronger than ppc and the like.

When choosing the best tactic, it is important to evaluate your specific needs. But be sure to fully understand the differences and how to maintain your efforts so that you do not make irreparable mistakes for your business.

What are the parts of the SEO process?

SEO is actually an attempt by search engines to gain a better understanding of sites in order to provide better results to the audience. The overall goal of SEO is to increase organic traffic from search engines by improving the chances that the website will appear in a good position in the search results for the right search terms.

In the beginning (early 2000), SEO was very simple, but over the years the whole process became more complex and involved various factors.

When optimizing your website for search engines, you need to consider hundreds of rules and tips to meet the various needs that you need for search engine ranking. And do not forget that at the same time you must maintain the audience and followers and pay attention to their wishes and recommendations in optimization.

For ease of consideration, the SEO industry has faced different types of SEO. Each of them is responsible for a number of SEO and impact laws.

In general, SEO is divided into internal SEO and external SEO. What is important to know is that these SEO subsets are not a different process, but just a way to break down a complex process into several smaller processes that make it easier to achieve the end result.

What is off page seo?

Search engine optimization (SEO) consists of several layers, and one of the most important of them is off-page factors. In answer to the question of what is external SEO, we can say that external SEO includes the basic SEO factors to achieve excellent ranking in search engines, such as backlinks. Paying attention to external SEO factors is a big part of any digital marketing strategy.

However, for those new to Internet marketing, “informal search engines” may not make sense at all, and attracting them to the brand may not seem necessary. So, what is external SEO? Below, you will find some important facts that can explain the importance of off-page SEO while explaining about external search engine optimization.

External SEO, also known as off-site SEO, describes optimization techniques that can improve your ranking in search engine results pages (SERPs). These techniques take place outside of your site and include attracting links from other websites, sharing on social media and recommending them across the internet.

Why is external SEO important?

External SEO is very valuable because it tells search engines that your website is important to others on the Internet. Every link you receive acts as confirmation from another source who considers your website to be of good quality.

This allows external resources to act as links for websites that have the same quality as the SEO on the page. Therefore, search engines choose the best site that is successful in external links to rank websites in search engine results pages (SERP).

For example, if we look at two wedding websites with similar content, which site will rank higher? If sites use similar on-page SEO strategies, off-page SEO signals can help determine which site ranks higher in search results.

Search engines like Google measure off-page SEO factors such as the number and quality of backlinks to websites.

If one of the wedding websites has more backlinks from reputable sources, while the other site has not received any links, the site with more backlinks (and better online reputation) will probably get a higher ranking.

Search engines use several external and internal SEO factors to determine how much each page is worth for search engine queries and categorize the results accordingly.

Just keep in mind that a blog without external optimization is like a wedding without an invitation. So it will have no visitors and it will be worthless.

Three types of links for external SEO

Links are an important element of off-site SEO. Before you start building or getting backlinks, it is important to understand the different types of links as well as the factors that affect the impact of the link to your website.

Natural links

A natural link, as the name implies, comes naturally to your website.

Your team does not take any action or solution to get the link. Only the person writing the content has decided to link to your content, either because they are using your brand or have discovered your content through search.

Either way, they value your content, and that’s a very valuable fact.

Build links

A link is created by accessing your website.

Your team has worked hard to reach this link, whether through webmasters, publishers, or journalists. You can even promote your content with an ad campaign that puts people in a position that helps people discover and use that content.

Even if you make this link yourself, you still need to have valuable and useful content that attracts users to read and use it.

Link building

A link created that results from posting your content in directories, forums, or press releases to your website.

Your team has created this link intentionally and without any access or communication. This off-site SEO tactic for link building is often considered as one of the black hat SEO methods. Because search engines are looking for these types of link building tactics. But they will automatically lower their rankings after a while.

When building links, focus on natural or artificial links so that your work is not registered as black hat SEO and fraud.

Six Factors Affecting Link Value for External SEO

You also want to know about justice or the value and importance of links.

However, you can attract dozens of low value links from spam or unreliable websites. But they do not help your business rank well in search results. That’s why it’s important to focus your off-site SEO efforts on trusted websites with excellent royalties.

Six factors that affect the value of rankings obtained by a link include the following:

  • Text used to link to your site
  • Fresh and useful content of that part of the blog
  • Number of links on the link page
  • The link between the link and your site
  • Reliability of the linking site
  • Link site function and link page

The role of social networks on external SEO

Social media marketing is an informal part of SEO, and if you think about it more, you will find that it is also a form of link building. It should be noted that almost all the links you receive from social networking sites are “unlimited”, but this does not mean that they are of no value.

Therefore, your continuous and useful activity in the pages of virtual networks can also have a positive effect on SEO and increase the value of your site and content.

What is on page seo?

Internal SEO is entirely up to you: you can determine the topic or purpose of each page. You need to decide on your target audience for that page. You can choose the keywords and phrases you want to focus on with basic reviews.

What is internal SEO? Internal SEO (also known as in-site SEO) is the process of optimizing different types of external and internal settings of your website so that search engines check it in its ranking and its goodness causes new traffic along with bring. These on-page SEO components include content elements, site architecture elements, and HTML.

Google’s algorithm examines your website from one perspective: internal SEO, external SEO and technical SEO. As we explained in the previous section, external SEO refers to social sharing, external links, and more.

Technical SEO refers to all the elements of SEO in-page and off-page methods, including structural data, site speed and site hosting from a mobile format. So all of this points to the more technical parts of SEO.

Note: This “trio” of SEO is not always so clearly divided into three sections. Some of these SEO elements overlap. We will talk more about these cases later.

Why is internal SEO important?

Internal SEO (or in-site SEO) is important because it tells Google everything about your website and how customers evaluate it. This helps your site to be optimized for both regular users and search engine bots.

Creating and publishing content on a website is not enough. Instead, you should optimize it for Google or other search engines to get new free organic traffic rankings and traffic.

Internal SEO is known as on page seo because the tricks and changes you make to optimize your site are seen by visitors to your pages (while external and technical SEO elements are not always visible).

Every part of internal SEO is completely up to you. That’s why it’s so important to do it right. Now, let’s talk about internal SEO elements.

Internal SEO Factors

In general, they are as follows:

Meta settings

Which includes appropriate title headings, meta descriptions and headers (H1, H2, H3, etc.).

Website structure

Website structure is done by creating separate pages for each main service, product or topic, so that the pages match well with the keywords according to the wishes of future customers.

URL structure

Proper URL structure with keywords in web page URLs is one of the most important internal SEO factors.

Fresh content

The content you put on the site should be well written and informative so that they find the information that search engines are looking for when searching on Google and entering your site.


Images are important for SEO as well as users. You can analyze your content using images. You can also pave the way for some other work. Such as complex processes or difficult descriptive features. So you can easily put photos in your content. It’s best to keep your photos fresh or even custom graphics. Images should be placed on the site with content related keywords.

Contact information: Provide complete and accurate contact information of yourself. Preferably put this information at the bottom of the template.


A blog or other part of your website that you can update regularly with new content.


XML sitemap that helps Google index your web pages more easily and quickly.

Internal links

Internal links that make it easy to navigate from page to page and have no broken links. Among these errors is error 404.

Website speed

The better your site speed, the better your business relationship and the more Google will value you.

Optimization for mobile

A blog suitable for reading on mobile phones that mobile users can connect and use without any problems.

Once your SEO plans are complete, implement these changes on your website or pass them on to someone to make it work for you. It takes time to complete this, so we recommend that you work on each of these factors 5 to 10 times a week. It should be noted that this should be done separately for each page.

Remember that SEO is not a one-night stand. This is something that must be constantly improved. You need to use this On-Page SEO template as a living and breathing document to help guide your SEO strategy for months (or years).

What role does content play in SEO?

Let us first answer a very important question. What does “content” mean? In fact, it is almost impossible to provide a precise definition of the content and case that all marketers agree on.

But while this is a challenge, TopRank marketing director Lee Auden collects content definitions from marketers around the world that give us a solid starting point.

He first asks what is the value of SEO for content? Google, the king of search engines, processes more than three and a half billion searches a day. And since we are talking about search engine optimization, it means that they are very good at answering this question.

According to Google itself, Google’s algorithms are constantly trying to convey the concept that: “مفید get useful and relevant results in a fraction of a second.”

The “useful and relevant results” that Google is trying to provide are the same content that is available all over the web. This section of content is ranked according to their usefulness and relevance to the user doing the search.

And that means, in order for your content to be somehow valuable to search engines, it has to be useful to the search engine. How to make sure it is useful? Google also helps us answer this question.

What is the use of all this content?

Google considers links to a website to be “votes” for that website. In general, the more links a website makes, the higher its credibility with Google. Every piece of content on your website is another opportunity to attract links from other websites that can increase your website traffic and improve your ranking in Google.

Also, every content on your website is another entry point to your business. If you have a typical 10-page website, Google can only list those 10 pages, and you can only be found if one of those 10 pages is ranked in search of others.

Now if you add 20 blog posts, 2 landing pages and 1 source page, Google has 33 pages to index and your audience will have more chances to find your site.

Of course, not all content is the same. Many sites publish a stream of useless blog posts due to the creation of more content. But you should not let quality sacrifice be quantified. Quality content is content that is valuable to the target audience of the website. In the case of a business website, the target audience is the target market or the vision of the business products or services.

Google has provided more tips on building a high quality site. This guide contains several questions that you can use to evaluate your content. As:

Is this article written by an expert or enthusiast who knows the subject well, or is it inherently more of a superficial subject?

Are the topics based on the real interest of the site readers or does the site create these topics by trying to guess what ranks well in the search engines?

  • Does the article present the main content, the initial report, the main research or the main analysis?
  • Does this article provide a complete or understandable explanation of the subject?
  • Does this article contain insightful analysis or interesting information that is not very clear?
  • Are the articles short and unprovable or do they lack useful specifications?
  • Are the pages produced with great attention to detail or less attention to detail?


What is content optimization?

Content optimization is the process by which a web page and its content are optimized to become more engaging, useful, and useful to users. These processes typically include technical performance improvements (eg page speed) and content copying for better search engine performance and ranking.

Evolution of web content

The competition for attention has reached higher levels. With the fact that many publishers in various fields are already embracing the concept of pushing for “good content” more rapidly and steadily growing. (2 million blog posts are published every day).

This content is actually content that is 10 times better than the best results you can now find in search results for a particular keyword phrase or topic.

Good content is not good when it is not optimized properly.

Content optimization is basically the process of improving the aesthetics and performance of a site’s assets or pages, which provides unique value to intended users through on-page search, conversion optimization, user experience, design, content editing, and more.

The important reason for optimizing important content is simple. You will not rank in search engines without it.

But as we have already briefly mentioned, it is important to know that various factors play a role here. On the one hand, you are also concerned with creating content. Content optimization is done while creating with the assurance that your content is audience-oriented and follows the recommendations in the previous section.

How to optimize written content for search engines?

Now that you understand why internal SEO is still important, it’s time to start optimizing your content . Specifically, in this section we want to show you how you can optimize the entire page on your website. So if you have ever wondered, “How can I use keywords on my page?” And from these questions, you are going to get very useful information in this section.

Use your target keyword in the first 100 words

This is an old internal SEO tactic, which is still very important and you need to do it. All you have to do is use your keyword once in the first 100 to 150 words of your article.

Why is this important? As it turns out, this is also one of the important things that Google pays a lot of attention to. And of course the reason for this importance is very logical. Imagine that you have just published an article on a vegetarian diet. If your article was really about regular diet, does it make sense to use the term normal plant diet first? of course not.

That’s why you need to put your keyword somewhere in the first 100 words. This is one of the few things that helps Google understand your page.

Headline your blog with H1

Using H1 is actually a good title.

In fact, Google has stated that using the H1 size “helps Google understand the structure of the page.”

Most operating systems (like WordPress) automatically add the size of H1 as your blog post. If so, you have already made all the settings.

But this is not always the case. You should check your site code to make sure your title is registered with H1 and the keyword is included.

Select subtitles in H2 sizes

Enter your desired keyword in at least one subtitle. And put that H2 subtitle in the right place.

Does using H2 improve or ruin internal SEO? The answer is no. This does not harm the internal SEO structure.

Number of keywords

It is important to know how many times you have used the keyword you want in the content.

Google does not give an exact answer as to how many times it is appropriate to use keywords in the same text. But experienced SEOs will tell you that it definitely works and you should always use them.

In fact, think of it this way:

Imagine you have a page about a particular keyword. But that keyword only appears once on the page.

How confident can Google be that the page is about that keyword? Not so much. Therefore, if the page mentions the keyword 10 times, Google can be more confident about the subject of that page.

To make matters clearer: This is not about keyword fraud or anything like that.

Just mention your target keyword several times to confirm to Google that your page is really about that topic.

Use external links

External links help pages related to Google to identify the topic of your page. It also shows Google that your page is a hub of quality information.

And this is not just a theory. People in Reboot Online did a test to see if external links help improve rankings.

They created 10 new websites. Half of the websites were linked to reputable sites (such as the University of Oxford). But the other half had no external links. Websites with external links grew very quickly and smoothly, leaving those without links.

Optimize your URLs for SEO

Your URL structure is part of internal SEO. Yes, Google has recently used weird versions of URLs in its search results.

But even then, the terms you use in your URL are displayed there. In addition, the URLs on the mobile and computer search engine result pages are higher than the title. So we say that your URL is actually more important than ever.

So with this situation, how can you create SEO friendly URLs? like this:

  • Shorten your URLs.
  • Enter the keyword in each URL.
  • Optimize title and meta description

Based on the information that Google gives us from time to time, appropriate meta descriptions and tags help a lot in SEO. So they are well worth the optimization. Google may not even use your meta description to understand what is on the page, but SEOs use it to figure out which results to click.

So if you want to write SEO friendly tags and titles, do not miss reading this section.

Be careful in choosing the title

One of the most important internal SEO factors is the title of your content.

The importance of the title is because it gives search engines an overview of the surface of your page. So the closer the keyword is to the beginning of the title, the more valuable it is to search engines. The keyword does not have to appear at the beginning of the title. Because it does not always make sense at all, and sometimes it can even ruin the work. But in any case, it is better to try to use the keyword in the title of your content.

Use exciting words

Using keywords like best, guide, list, fastest and newest can go a long way in ranking Google. Because these words have proven to attract a large audience.

Why is keyword research important in SEO?

Proper keyword research will clarify what words and phrases your audience uses to search. This is a very important issue. You may have a lot of specialized words in your business and use them constantly. While your customers are not familiar with them at all, they generally use other terms to describe your products. So you have to find them and use them in the best possible way in your content. Optimizing SEO content for words that people do not use does not make sense. Doing proper keyword research will allow you to use words that are similar to what your target audience is using. In this way, you make all your efforts to optimize the website very valuable.

Frequent improvements in SEO keyword research

Keywords and keywords

We always tend to use the word “keyword”, but it does not necessarily mean just one word. WordPress SEO is a keyword like Google Analytics plugin. So you can have keywords containing several words!

Long keywords

The longer and more specific a search term is, the easier it will be to rank for that term. Keywords that are more specific (and usually longer) also need to be identified. Long keywords are more specific and focus more on the topic.

How many keywords are appropriate?

It is very difficult to get the exact number of keywords you need to focus on. But on the other hand, it’s very simple: you just need a lot, but not too much. Do as much with them as you can. The number of keywords should be reasonable. So it is not right to have 100 keywords in 500 words of content.

Even if you are a small and simple business, you will probably be dealing with a thousand and one keywords. But you do not need to create a page for all of this right away. The cool thing about having a content management system (CMS) like WordPress is that you can gradually add content. Think about which category of keywords you want to rank right away, and which ones are not particularly relevant. Set your priorities and plan for creating quality content.

Features of SEO content

SEO content should be highly readable

The main condition for writing quality content is to write content that is easy to read. Readability is important for both your audience and Google. After all, not only will people read your articles, but so will Google.

If your text is well-structured and clearly written, readers will understand your message, but perhaps most importantly, it will also help Google better understand the site. If your main message to Google is clearer, your post will probably rank well in search engines.

Readability depends on many factors, including the structure of the text, the length of the sentence, and the writing of clear paragraphs.

Content must be optimized for search engines

The ultimate requirement for writing high quality content is to ensure content optimization for search engines. You want your SEO content to be easily found. So you need to get a good position in the search engine results list. It is important to do this final step after writing an original and readable post.

We help you customize your text a little more. So if you wrote your article and focused on the main idea and optimized the readability of the article, you should also pay attention to SEO analysis.

Tips for old SEO content

Do you need to keep old content? Or does it lose its value after a while and need to be removed? In short, you can choose to update, merge, or redirect. In fact, it is part of the regular page SEO process.

If the content is an old page, delete it and write another one. However, you may have valuable links to that page. You want to make sure you are still using these links. Even if that page no longer exists, you can still redirect URLs.

. Preferably, if not replaced, move the old URL to the relevant content or product. This can be a specific product category page or, as a last resort, your homepage. This way, the (obsolete) page will no longer interfere with the structure of your site.

The role of content types (audio and video in SEO)

There was a time when the most important priority of SEOs was not to provide quality content.

Their main concern at the time was to fill websites with keywords and do all sorts of tricks in the hope that search engines would pay attention to the websites they were working on and rank them in search engine results pages (SERPs). Give superior.

As far as SEOs are concerned, the content did not matter at all. At that time, countless websites with useless content were able to rise in the search engine results page.

Fortunately, Google changed everything by implementing algorithm changes in 2011 and brought this process to an end. Web content that was once neglected has now regained its true status as a server, and SEOs are now making sure that their websites have high quality content that is relevant and useful to search engine users.

In general, you can publish any content you write on your website. However, some types of content are more likely to be noticed and rated by Google. Here are the types of content that are best for SEO.

In a world where content is so important, it is common for websites to have their own blog. You can have your own blog and write reputable posts and they will help you to make a name for yourself as a leader in the industry. Aside from writing your own opinion on the news and developments in your industry, it would also be great if you could write about other topics that are of interest to your readers and engage them.


Large format infographics or images that contain a lot of information (often in the form of diagrams and tables) about a single topic. Infographics can bring many views and links to the page. However, because a lot of the content is in the image and therefore the text is not readable by search engines, it is very important to optimize the rest of the page.

Many people love to write words, but more people prefer to read information that they can analyze more easily. Infographics give them the opportunity, and readers are more likely to share infographics with others and make them ubiquitous.

the video

In general, there are fewer videos on web pages than text. As a result, indexing a competitive keyword is made easier by making a video instead of writing an article. Depending on the type of site or job you have, videos can be a great way to attract and reach an audience. Make video tutorials on how to use your products. Or show a process related to your business – for example, a plumber can make a video showing how to open a sink.

Videos are the most consumed media and web traffic today, and for good reason: they are more appealing than articles or infographics. If we consider the experts’ forecast of 80% of all web traffic by 2020, video content will also be superior to other content in the future.


In addition to SEO and links, high quality, interesting and engaging content is one of the three main pillars of any successful SEO strategy.

Conventional content strategies use blog posts, articles, images, and sometimes videos as the main sources of content. And while these can be great ways to drive traffic and support your SEO efforts, podcasts are a medium that is often overlooked and underestimated. Podcasts can build your brand and generate direct traffic, while adding rich content to your site and supporting your link building efforts.

It is clear that you not only need to know how to submit your podcasts to SEO but also how to rank it on specific podcast platforms.

Misconceptions about search engine optimization

Many tips on SEO are common. Some of them are very useful, some of them will lead you astray if you act on them. Understanding which application is which is difficult. It can be difficult to tell which advice is right and based on the truth, and which articles are misquoted or are Google statements that are not well understood.

There are many myths about SEO. They can be heard in the strangest places. The customer confidently tells you how repetitive content is bothering him. Your boss is tormenting you for not keeping page titles in 60 characters. Sometimes myths are blatantly false. Other times they are more difficult to distinguish.

SEO myths often become wisdom that goes hand in hand but has not been tested.

As a result, something that may have no effect on bringing natural traffic to the site is treated as if it were important.

Sometimes others find the SEO technique quite mythical because they did not experience any positive results for their site.

It is important to remember that each site has its own industry, its own competitors, the technology that empowers it, and other factors that make it special and unique.

Using techniques on every website and expecting the same result from them is simplistic. One may try a technique in a very competitive field and not get a successful result.

Google sandbox or Google sandbox

Some SEOs believe that Google automatically stops new sites in the natural search results for a period of time before they can rank more freely.

This is something that many SEOs say is not the case at all. So who is right?

SEOs that have been around for many years show you evidence that both supports and rejects the idea of ​​the sandbox.

The only hint given by Google seems to have been in the form of a tweet. It has already been said that Google’s social media responses are often misunderstood.

Informally, it seems that in a period of time Google is trying to understand and rank the pages belonging to the new site.

Content copy penalty

This is a myth that many have heard. This is because if you have content on your website that is duplicated elsewhere on the web, Google will penalize you for it.

The key to understanding what is really going on is to know the difference between algorithmic suppression and manual action. In practice, the result of such a situation is the removal of web pages from the Google list by a human being in Google.

The website owner will be notified via the Google search console. Algorithmic crashing occurs when your page fails to rank well due to algorithm filtering.

Chuck Price explains the difference between the two very well in an article and discusses all the different manual operations available on Google. Basically, copying content from another page means you can’t rank higher than that page.

Search engines may decide that the original copy host is more relevant to the query than the copy. Since both are useless in search results, your duplicate version will be suppressed. This is not a penalty, it is an algorithm that is doing its job.

There are a number of content-related manual operations, but basically copying one or two pages of someone else’s content does not provoke them.

However, if you have no legal right to use that content, it will cause you trouble. It can also reduce the value that a user places on your website.

PPC ads help rankings

This is a common myth. It can also be rejected very quickly.

The idea behind the myth is that Google favors websites that make money with PPC ads or pay-per-click in natural search results. It is completely wrong.

Google’s algorithm for ranking natural search results is completely different from the one used to locate PPC ads.

Launching a paid search advertising campaign through Google while having SEO may benefit your site for other reasons, but it does not directly affect your ranking.

Domain age is a ranking factor

This claim is also completely wrong and unacceptable.

Just because a website has been around for a long time and has a good ranking does not mean that age should be a ranking factor.

Google itself has repeatedly denied this myth.

In fact, recently in July 2019, Google Webmaster Trends analyst John Müller responded to a tweet saying that domain age is one of the “200 ranking signals” and said, “No, domain age does not help.”

Older websites seem to rank better, and the conclusion is that age should be the determining factor.

The content of the anthology affects the ranking

This one claim has its roots in the distant past. The fact is that Google does not value the content behind the tab or accordion.

For example, the text is not visible on the first page.

Google once again denied this myth on March 31, 2020. But for many years SEOs have been thinking about tracking.

In September 2018, Gary Eiles, Google Webmaster Trends analyst, responded to a tweet about using tabs to display content.

His response: “We index the content, its weight is fully considered for ranking, but it may not be highlighted in pieces. This is another more technical question of how that content is promoted by the site. “There are also limitations to cataloging.”

If the content is visible in HTML, there is no reason to think it is invalid just because it did not appear on the first page for the user.

This is not an example of cover-up, and Google can easily bring in content.

As long as there is nothing else to prevent the text from being displayed by Google, it should be treated as a copy that is not in the tabs.

SEO mistakes

Optimizing your website and blog is one of the key factors in your content marketing strategy . While SEO is changing, marketers remain at the forefront of the debate as if it were a powerful way to bring visitors to the company’s sales market and direct them to your sales.

SEO methods are constantly evolving. Due to the development of search engines and the changing perspective of its use. Despite the many businesses that fall into the trap of misusing SEO, staying on top of the most successful optimization techniques is not an easy task. Instead of seeing a lot of traffic and increasingly variable rankings, the results can be quite the opposite.

There are several common SEO mistakes that are difficult to avoid. It is also difficult to test optimization approaches because you cannot validate your methods in a timely manner, as it becomes difficult to predict search engine rules.

Wrong keyword selection

The key to optimization is the keywords you want your website to rank for. But did you choose the right keywords?

One of the most common mistakes in choosing keywords is to ignore the preference of search engines and users for long keywords. Just as you want to promote your product or service in a specific way, it is important to know what words your potential customers use to learn from them. Sometimes a phrase that you think is right may mean something completely different to other people, or it can be very general. Either way you optimized for the wrong keywords this way.

It is a good idea to research your background carefully before you start optimizing. Tools like Google AdWords KeywordPlanner, Google Trends, SEMrush and Moz Keyword Explorer can help you find the right keywords.

Excessive use of keywords

You may think that using the target keywords in each sentence of the content will increase your ranking. This strategy is completely wrong. In fact, using too many keywords as spam is registered by search engines, which means that it actually harms your SEO performance.

That’s why overuse of the keywords you want is not essential for SEO success. Such an approach makes your content unnatural and useless to your target audience. In fact, Google uses a special semantic search called Latent Semantic Indexing (LSI). This program can identify the subject of your content without having to fill in your content by repeating the keywords you want.

Create content that is not about your keyword

Another common SEO trap is creating content that is not about your keyword at all. The problem is that you want to rank for a particular keyword, but you fail to focus the text on the target topic. Search engines like Google want to serve users with the most relevant content in terms of people searching. Therefore, if your content does not meet the needs of the user, it will not rank well.

This error is usually the result of trying to embed several different themes into one piece of content, resulting in poor quality work simply because it involves keywords or optimizing multiple keywords in an article. Your main goal should be to produce content that meets the questions and needs of your target audience, including the use of appropriate search terms. Search engines can then track your content by keyword.

Publish non-authorial content

This next common mistake is about the quality of your content. While repetition of texts was a common practice in the past, today search engines are punishing this approach. Copying and plagiarizing content is seen as spam and is very frustrating.

Duplicate and simple content is of no use at all. Instead of copying from elsewhere or using software that reshapes content, it is worth investing in creating original and meaningful texts. This is the only way to ensure that your website is not downgraded and is not ranked high in search results.

Reject title tags and meta descriptions

Including a target keyword in your title does not end the content optimization process. Title tags and meta descriptions are essential SEO metrics that should not be forgotten. Going through them means a lot of lost potential for your content. Search engines consider these optimization factors when crawling your website, so if they are done properly, they can improve the performance of your content.

Other technical details that content marketers sometimes forget about include image tags. The image tags you put in your content are important, as well as another indication of how you are targeting your articles. Search robots cannot see images. But they can read the tags and add this information so that your pages are indexed.

Loss of quality links

To get the most out of SEO, content marketers today need to understand that the quality of the external links embedded in the content is far more important than their number. That’s why it’s best to make sure you link to related websites with good rankings and excellent reputation. Not every site. It is also a good idea to link to sites that have linked to you, as this will generate traffic in the future.

Another anti-production measure when it comes to the middle link is the use of inefficient link text. This destroys valuable SEO opportunities because the link text is relevant to the reader and what bots can search for in bots and how it can be useful to users. Therefore, avoid using “Click Here” as anchor text, and make sure you select anchor text types, as using the same text over and over again can be seen as spam.

Do not use the power of influencers

Optimization also has a social dimension. When sharing your content on social media, one of your main goals is to get the attention of users who have a significant impact online. This means that their content is noticed by your target audience and search engines. That’s why it’s important to build relationships with such “power users” and use their credentials to promote your content.

Another aspect of this is sending your blog or blog posts to social media sites like Digg, Reddit or Quora without having a “power user”. Your content is more likely to make noise when the user who shares you is credible on the network. Establishing relationships and achieving structure with influencers is an essential part of your optimization strategy.

Search engine optimization is an essential part of any content marketing strategy today. While you can find a lot of advice online, it is very common to make a number of common SEO mistakes. Instead, divert your thinking to good things in life, such as your marketing efforts. These errors have been proven to be very widespread, so it is now easier to spot them before you make them.

What are Black Hat SEO Techniques?

Black hat SEO is a practice contrary to the search engine guidelines used to rank a site in higher search results. These unethical tactics are not resolved for the searcher and often end in punishment from the search engines. Black hat techniques include overuse of keywords, secrecy, and the use of private link networks.

Appearing in search results is very important for business growth. But there is a right and wrong way to optimize search engine. The dark art of black hat SEO is the wrong way. Black hat SEO seeks to solve search engine algorithms instead of solving the problem for the user. Instead of gaining a high ranking on the search engine results pages, Black Hat SEO uses problematic tactics to get there. Continued use of black hat SEO techniques will probably hurt you instead of improving your search engine presence.

If you are new to search, the goal of search engines like Google is to provide the best results when completing a search. They want people to have a good search experience and ensure the results provided about spam. They do this automatically through algorithms or manual actions aimed at identifying and punishing people suspected of using black hat SEO.

Search engine algorithms have become more sophisticated over time, so you should avoid black hat SEO at all costs. White hat SEO is a much better way to optimize search engines. It is a more ethical approach that follows the rules and guidelines set by search engines. White hat SEO involves creating quality content and an overall better user experience for the people who visit your site.

In the world of SEO, we follow clear policies. Rules have been established to provide a useful, relevant and secure environment and to ensure the quality of the user experience. For high rankings you need to match the current and changing SEO trends and constantly adjust your approach to fit each new algorithm update.

On the other hand, there are people (spammers) who try to deceive search engines and bring natural traffic to their websites, without following any rules and instead breaking the rules.

Black hat SEO methods

Monetary links

Matt Katz explains it clearly:

Most of the time, everything is clear: People pay for PageRank-based links, which in turn streams PageRank and tries to get top rankings.

Also adds:

Ninety-nine percent of the time it is quite clear that these are links that have been bought and paid for and sold, and all that.

Buying links for SEO has some undeniable benefits for the buyer. First of all, it’s easy. Once the deal is done, you no longer need to bother with the quality of the content. In the second step, the anchor text, a strong Google ranking factor, is also selected according to the customer’s preferences. These two reasons are enough to effectively manipulate the search engine rankings. For this reason, this SEO technique is classified as a serious black hat.


Spam is intended to generate free backlinks. The links obtained in this way are 100% “nofollow” and do not transmit any SEO, which makes this a waste of real time.

However, it is currently one of the most popular black hat practices. In addition, this is not always done manually, there are even various tools that can automatically spread spam comments across the web.

If your blog is open to comments, without anyone being able to control their quality, sooner or later you will receive spam comments, which will negatively affect users and reduce the quality of their user experience. That’s why it’s best to stop spam comments before your readers get upset and discourage valuable comments.

Remember, spam comments also make your blog look unprofessional and damage it. That’s why you have to keep comments waiting and confirm after filtering spam using blocking plugins.

Duplicate content

As the name implies, duplicate content refers to the same famous “copy and paste” content creation that takes place across domains, meaning that multiple copies of content from different sources are exactly the same or very similar. Are together. Search engines prefer unique content. For this reason, content that is deliberately duplicated in different domains is known as one of the worst black hat techniques. When the same results are found in the Google list, it is a clear sign of manipulation in search engine rankings and usually leads to a poor user experience.

Duplicate content covers not only different domains but also one domain. However, the latter is not so serious because it is usually a sign of ignorance or negligence. Therefore, implementing a standard tag is very important to show the original version of your article. This will make other versions invisible to Googlebots.

Excessive use of the keyword

This well-known method of black hat SEO is no longer used as much as before.

Search engines are now too smart to be fooled by this simple trick.

By definition, overuse of similar keywords throughout a page is intended to maximize its organic visibility and traffic. Content filled with keywords does not look natural and therefore is not something that the user likes.

Why should we avoid black hat SEO?

Black hat SEO can damage your website and brand in several different ways.

It can lead to low search rankings or even cause your site to be removed from search results altogether. Because black hat SEO techniques are completely against search engine rules, if you use these methods, search engines may penalize you and even remove the site from appearing on their search results pages.

Black hat SEO produces short-term results (rarely). Because black hat strategies exploit vulnerabilities in search guidelines, the results of the tactics disappear once those vulnerabilities are addressed. This happens all the time because search engines are always looking for vulnerabilities that people use to play with the system to address them.

This creates a weak, annoying or misleading experience for the audience. Many black hat tactics create a poor user experience that can cause users to leave the page. It can also make a brand spam and unpleasant.

Avoid black hat SEO if you want to stay in search for a long time and gain the trust of your users.


I hope this article has helped you gain a better understanding of SEO and search engine optimization. Again, we recommend that SEO work be done gradually but regularly to achieve the right result.

You may have already done some work to improve your site SEO but have not achieved your goal. In writing, in addition to producing a variety of textual content and podcasts according to the best content marketing strategy, we can also help you with content optimization and SEO principles.

Just start working on SEO right now and you will see the tremendous impact on your work in less than six months.

Be sure to research keywords before writing your next blog post. Then use the keyword data to optimize the basics.

Or you can easily express your needs through the free consultation option on the author’s home page, so that our expert team can contact you as soon as possible.

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